About Sixteen By Nine

Thirty-four years
in the making.
Still learning.

Sixteen By Nine is built around one thing — a Perth brand strategist with three decades of real-world experience across government, agency, and every discipline in between. It’s the business I always wanted to build.

34

+
Years of experience

11

Years in WA Police

20

+
Agency & consultancy

2020

Founded

Jarrod Greenwood

Founder & Director

A note
from
Jarrod.

I started Sixteen By Nine in 2020 because I’d spent 28 years watching good businesses make avoidable marketing mistakes — not because they weren’t smart, but because they didn’t have access to the right experience at the right time.

All small and mid-sized Perth businesses can’t justify the cost of a full-service agency. And they shouldn’t have to. What they need is senior-level thinking, honest advice, and someone who’s actually accountable for the outcomes — not an account manager who passes the brief down the chain.

That’s what Sixteen By Nine is. My experience, applied directly to your business. No layers. No junior teams learning on your budget. Just three decades of hard-won knowledge — across government, agency, brand strategy, video production, and everything in between — put to work for you.

I’ve sat in the rooms where decisions have real consequences. I’ve managed campaigns that ran on WA’s major television networks and worked with organisations where getting the communication wrong wasn’t an option. That experience shapes how I approach every brief — whether it’s a brand strategy workshop or a 30-second TVC.

If you’re looking for a marketing partner who’ll give you a straight answer and stay invested in your results, I’d genuinely love to have a conversation.

Jarrod Greenwood

Founder & Director, Sixteen By Nine Pty Ltd

Our Purpose

We exist to bring clarity
to the stories that matter most.

This isn't a marketing line — it's the answer to the question we ask every client in their brand strategy workshop. We held ourselves to the same standard.

Mission & Vision

The direction we're
building toward.

Mission — What we do
Our day-to-day north star
To partner with ambitious organisations doing meaningful work — delivering brand strategy and storytelling that creates clarity, builds connection, and drives sustainable growth.
Vision — Where we're heading
The future we're building
To be the most trusted brand strategy partner for purpose-led organisations across Western Australia and the Northern Territory — known for the depth of our thinking, the quality of our craft, and the relationships we build along the way.

Career background

The experience
behind the work.

2020 –
Now

Founder & Director — Sixteen By Nine

Sixteen By Nine · Perth, WA · Darwin, NT  ·Working nationally

Everything before 2020 was preparation for this. Sixteen By Nine brings together three decades of marketing, communications, and production experience into a consultancy built for businesses that need senior thinking without the agency overhead. Working across brand strategy, video production, advertising, digital marketing, and PR — always with the same philosophy: strategy first, results always.

Brand Strategy Video Production Advertising & Media Digital Marketing PR & Communications Perth & National

2015 –
2020

Visual Storytelling & Content Production Focus

Factual Documentary · Corporate Video · Perth & WA

From 2015, I developed a deep focus on visual storytelling and content production — factual documentary work, corporate film, and video content creation. This wasn’t a career pivot; it was the natural evolution of a marketing career that had always been about authentic communication. Storytelling at its best doesn’t just inform — it moves people. That philosophy now sits at the heart of everything Sixteen By Nine produces.

Documentary Production Corporate Video Visual Storytelling Content Strategy Narrative Direction

2005 –
2015

General Manager, Head of Agency & Director

Agency Side · Perth, Darwin, Adelaide & National

A decade of senior agency leadership — General Manager, Head of Agency, and Director roles across Perth, Darwin and Adelaide’s marketing landscape. These years gave me the agency perspective I’d been missing: how to run campaigns at scale, manage diverse client portfolios, and build creative teams that deliver under deadline. It also showed me, up close, what clients actually need versus what agencies often sell them.

Agency Leadership Campaign Management Creative Strategy Multi-channel Client Services

1992 –
2005

Senior Media & Marketing Executive — WA Police, Department of Environment

WA Government · 13 years · Perth, WA

Thirteen formative years in senior marketing roles across WA government, including 11 years with WA Police Media & Public Affairs. This period shaped everything — how I think about audiences, how I manage stakeholders, and why I believe that good communication under pressure is the highest form of the craft. Government work taught me that brand decisions carry real consequences, and that clarity of message is never optional.

WA Police Public Affairs Strategic Communications Stakeholder Management Community Engagement

Credentials & expertise

Qualified to deliver
as your Perth brand strategist.

Sixteen By Nine is built on formal qualifications and three decades of applied experience — not just titles. Here’s what that looks like in practice.

Certified BMA Brand Strategist

Formally certified through the Brand Management Association — one of the few certified brand strategists operating in the Perth market.

34 Years of Marketing Experience

Across client-side, agency, government, and consultancy environments — covering every major marketing discipline.

11 Years — WA Police Media & Public Affairs

Senior communications experience at the highest level of public scrutiny, managing media relations and public affairs for one of WA’s largest government agencies.

Broadcast Television Experience

Campaign work aired on WA’s major television networks, including productions for WA Police, Crime Stoppers WA, and commercial clients across the state.

Sectors we’ve worked across

Sixteen By Nine brings cross-industry experience — giving your business the benefit of strategies proven across diverse markets.

Government & Public Sector

Not-for-Profit

Retail & FMCG

Property & Development

Mining, Oil & Gas

Corporate & B2B

Hospitality & Food Service

National & International

Brand values

Not aspirational.
Operational.

These aren't values we put on a wall. They're a description of how we actually work — tested against real decisions, real clients, and real work over three decades in this industry.

Clarity over
complexity.
We strip away the noise. In strategy, in storytelling, in how we communicate — clarity is the discipline that makes everything else work. A clear brand brief. A precise creative concept. A message your audience can repeat back to you the next day. That's the standard we hold ourselves to.
Strategy before
execution.
We believe the brief deserves more time than the brief allows. Getting the foundation right isn't caution; it's what separates work that performs from work that looks good on a wall. We push clients — and ourselves — to do the strategic thinking before a single pixel or frame is committed.
Craft with
purpose.
Everything we produce — from a brand workshop to a documentary — is made to do something. We hold ourselves to a higher standard because the people we work for deserve it. Quality is not a differentiator for us; it's a baseline. What sits above it is intentionality — knowing why every creative decision was made.
Relationships over
transactions.
We've built a career on trust and repeat business. We don't treat clients as projects — we treat them as partners, and we stay in the room long after the invoice is paid. The best outcomes we've achieved have come from the fourth, fifth, or sixth year of working with an organisation, not the first.
We show up for
the long game.
Nine years on the Crime Stoppers WA board isn't a credential — it's a way of working. We're not parachute consultants. We embed, we invest, and we're still in the room when the work gets hard. The organisations we care most about working with are the ones who are building something that outlasts the campaign.
16:9
16:9

Why Sixteen By Nine?

The 16:9 aspect ratio is the standard format for high-definition visual content — it’s the frame through which the modern world tells its stories. But for us, it’s more than a reference to our video production roots.

It represents clarity of perspective. The optimal frame. The format that gives your message the best possible chance of being seen and understood. That’s what we bring to every brief — the clearest, most effective view of your market potential, in the format your audience is ready to receive.

Work together

Ready to work with a Perth brand strategist
who’s genuinely invested?

Every engagement starts with a conversation. No pitch decks, no obligation — just an honest discussion about where your business is and where you want it to go.

Start a Conversation

No obligation. No sales pitch. Just a conversation.