Off-road motorcycles and quads are being targeted by thieves — stolen from driveways, misrepresented in online listings, taken during inspections that go wrong. We built a campaign that gives private buyers and sellers the practical checks to stop a bad deal before it starts, without blaming them for being targeted in the first place.
Off-road bike and quad theft is rising, and most of it is preventable — but only if buyers and sellers actually know what to check before a deal happens. Crime Stoppers WA came to us wanting a proactive education campaign, not another reactive warning. One condition from the outset: no “buyer beware” or “seller beware” framing. It’s a cliché, and it puts the blame on the person being targeted rather than giving them something useful to do about it.
Someone selling a bike and someone buying one — without running two disconnected campaigns.
With a practical, no-nonsense audience, without it reading as a lecture.
When a risky deal is being arranged, in a category with almost no dedicated advertising infrastructure of its own.
Across video, social and display, without the budget for an original shoot.
“Not Today, Mate.” master line and a fuel-gauge visual device, built to carry across every placement in the plan.
30-second buyer and seller rotations, built from one reusable template, swapping copy and checklist beats only.
Geo-targeted Meta campaign across Facebook and Instagram, buyer and seller flighted separately.
MREC and leaderboard placements on bikesales.com.au, landing at the point of decision.
30-second sound-off loops on point-of-sale screens, timed to the exact moment riders are standing still.
A single checklist hub with buyer and seller sections, as the resolve point for every placement.
Riders filling three or four bikes and a couple of jerry cans at the bowser are standing still for three to five minutes — almost exactly as long as it takes to run the checks that stop a bad deal. So the creative runs on the same clock as the fill-up: a fuel gauge that fills in real time as each check ticks over, built once and carried across every format in the plan, from the pump screen itself to a static banner on bikesales.com.au.
“Not Today, Mate.” — Stop the deal before it starts.
The buyer and seller films share the same six-beat structure, the same fuel-gauge device and the same master line — only the risk cue and the checklist change.
Buyer rotation film — Fuel-pump POS loop & Meta cutdown
Seller rotation film — Fuel-pump POS loop & Meta cutdown
Digital Display — bikesales.com.au & VMO Outdoor
Fuel-Station POS Screen, In Situ
Attract loop — Atlas Fuel
Checklist beat — Confirm payment before handover
The campaign is three weeks into its four-week run. Reach, impressions, landing-page traffic and link clicks to date are below — paid display figures from bikesales.com.au and VMO Outdoor are still being finalised and will be added once received.
We work with government and NFP clients across Australia on campaigns that need to change real behaviour, not just win awards.
Brand clarity. Built for growth. Perth marketing agency and brand strategy consultancy working nationally.
© 2026 Sixteen By Nine. All rights reserved. Perth, Western Australia.
Brand clarity. Built for growth.
Sixteen By Nine acknowledges the Traditional Custodians of the lands on which we work — the Nyoongar Whadjuk people of Perth, the Larrakia people of Darwin, and the Gimuy Walubara Yidinji and Yirrganydji peoples of Cairns. We pay our respects to Elders past and present.
