AT238 APARTMENTS BY FINBAR
Luxury, defined.
Completely sold.
A complete brand and marketing strategy for one of Perth’s most prestigious apartment developments — from naming and identity through to integrated campaign, website, and sell-out result.
Client
Finbar Property Group
Sector
Residential Property Development
Services delivered
Market
Perth & Western Australia
Project Overview
Redefining luxury
apartment living.
Finbar commissioned Sixteen By Nine to craft a comprehensive brand and marketing strategy for their prestigious new development at 238 Adelaide Terrace — one of Perth's most coveted riverside addresses. The brief demanded a brand that felt as considered as the architecture itself.
From naming the development to executing a multi-channel campaign across television, print, digital, and out-of-home — every touchpoint was built to attract discerning buyers and convert interest into sales. The 119 apartments across 31 levels sold out completely in February 2025.
- Full-service engagement from naming and identity through to campaign delivery
- Three distinct television commercials produced for the campaign
- Gold-foiled 64-page luxury brochure with panoramic fold-out
- Integrated digital, print, and OOH media campaign across national mastheads
AT238 Perth — Brand film, 238 Adelaide Terrace
What We Delivered
Every touchpoint.
Every channel.
Brand Identity & Naming Development
From the ground up — development naming, brand identity, visual language, colour system, and brand guidelines built to work across every application from digital to environmental. The AT238 name and identity were developed to position the project as a premium lifestyle destination, not just a residential building.
Bespoke Website — at238perth.com.au
A dedicated development website built as the central hub of the digital strategy — intuitive navigation, immersive visual content, and comprehensive information about AT238's unique selling propositions. Designed to serve prospective buyers anywhere in the world, at every stage of their decision-making journey.
- Floor plans, amenity showcase, and neighbourhood content
- Immersive visual content capturing the riverside views and resort-style amenities
- Enquiry and lead capture integrated with sales team workflow
64-Page Luxury Sales Brochure
A sumptuous 64-page brochure that epitomises luxury in every detail — produced to the same standard as the development itself. Designed to serve as the definitive physical expression of the AT238 brand for serious buyers.
- Gold foiling and UV varnish throughout
- Innovative four-page panoramic fold-out showcasing the breathtaking Perth River views
- Complete sales office point-of-sale collateral suite
Three Television Commercials
Three distinct television commercials produced, each highlighting different aspects of the development's unique value proposition — from the architectural quality and resort-style amenities to the unmatched riverside location. Aired across premium broadcast placements to reach qualified buyers at scale.
Integrated Multi-Channel Campaign
A fully integrated media campaign planned, bought, and managed across every relevant channel — designed to reach qualified buyers wherever they were, and bring them into the AT238 sales journey.
- Premium print placements in business and early general news across national mastheads
- Strategic out-of-home placements including bus-back advertising in high-traffic locations
- Precision-targeted digital via Google Display, AdWords, and remarketing
Results & Outcomes
More than a building.
A lifestyle choice.
The cohesive brand aesthetic and strategic messaging successfully positioned AT238 Perth as more than just another apartment development — it represented a lifestyle choice for those who demand excellence in every aspect of urban living.
The collaborative partnership between Finbar and Sixteen By Nine demonstrated how thoughtful branding and strategic marketing can elevate property developments beyond mere buildings — transforming them into aspirational living experiences that resonate deeply with discerning buyers.
- →A brand identity that elevated the development above its competitors from day one
- →Multi-channel campaign reached qualified buyers across broadcast, print, digital, and OOH
- →119 apartments across 31 levels — all sold, completing February 2025
River and CBD views from one of Perth's most coveted addresses.
Distinct television commercials produced for the campaign.
Completely sold out — February 2025.
Got a project like this?
Great property deserves
great marketing.
We work with property developers, tourism operators, and commercial clients when brand and marketing strategy genuinely matter to the outcome. Let's talk.
Start a conversation— No obligation. Just a straight conversation.
