Sixteen By Nine was approached by Palmerston Association to develop a brand identity for a new program they are running in partnership with Wungening Aboriginal Corporation.
The program called “Solid Steps AOD” is an initiative being delivered for the Department of Justice.
The orange colour chosen for the footprint represents Excitment, Vigour and Success while the Indigo represents Trust, Institution and Perception.
A bespoke font has been applied to this typographical brand mark using upper and lower case creating a conversational tone. The font is bold, but rounded edges create an organic approachable feel.
There is nothing more direct or connected than our feet touching earth, and no matter what journey, of the many journeys that we take in life, the first step is the hardest. It sets our direction and like any footprint leaves an impression and shows how far we have come.