wolk technology solutions
Technology with
personality.
A fully bespoke 60-second animated explainer that disrupted the dry conventions of ICT marketing — hand-drawn from first frame to last, introducing Wolk’s Amazon AWS cloud solution to the New Zealand market with charm, wit, and zero shortcuts.
Client
Wolk Technology Solutions
Sector
Technology/Cloud Services
Services delivered
Market
Perth & Western Australia
Project Overview
When tech needs
a personality.
Wolk Technology Solutions had a genuinely compelling product — Amazon AWS cloud workspaces that made remote onboarding seamless across borders. The challenge wasn't the technology. It was making a technical cloud service feel relevant, human, and memorable to an entirely new market.
We built a 60-second animated world from scratch — two offices, two accents, two Kevins — that turned the complexity of cloud data transfer into a story anyone could follow and nobody could forget. Every character, every prop, every thought bubble: hand-drawn, no stock, no templates.
- 100% bespoke — every illustration hand-drawn from concept to final frame
- Full pipeline in-house — script, storyboard, illustration, animation, voice-over, audio post
- Complex cloud technology communicated in 60 seconds with humour and clarity
Wolk Technology Solutions — 60-second animated explainer
Production Process
Built from scratch.
Every stage, in-house.
Script & Concept Development
The script was built around a simple, universal truth — the friction of working across borders, and the relief when technology removes it. Two characters, Aussie Kev and NZ Kevin, were created to embody that story: both named Kevin, both misunderstanding each other's accents, both brought together effortlessly by Wolk Cloud. Every line was written to earn its place in a 60-second window.
Storyboard & Offline Animation
The entire narrative was mapped frame by frame before a single final illustration was produced. The offline storyboard established the visual rhythm, scene transitions, and character acting — a complete production blueprint that ensured every creative decision was intentional before animation commenced. Three distinct sequences: Opening, Aussie-NZ dialogue, and Cloud resolution.
Bespoke Illustration
Every element was hand-drawn from scratch — two fully illustrated office environments loaded with cultural detail, character animations with thought bubbles, close-up props including the iconic Aussie and NZ coffee mugs, world maps, and the Wolk cloud sequences. No stock assets, no pre-built libraries. The Melbourne office in Wolk-orange, the Auckland office in Wolk-grey — distinctive worlds built to tell the same story.
Animation & Sound Effects
With illustrations finalised, animation brought the world to life — character movement, scene transitions, thought bubble gags, and the data transfer sequences all timed precisely to the script and voice-over pacing. Sound effects were layered in throughout to punctuate the comedy and reinforce key moments, including the satisfying "ding" of a completed transfer.
Voice-over & Audio Post Production
Authentic Aussie and Kiwi voice talent brought Kev and Kevin to life — the entire comedic premise hinges on the performances. Audio sweetening and re-stripe in post production delivered a broadcast-ready final mix, with voice-over, SFX, and music balanced to complement the visual storytelling without competing with it.
Results & Outcomes
A category disrupted.
A market introduced.
The finished piece gave Wolk something that no other ICT competitor in the New Zealand market had — a brand story with genuine personality. By leading with humour and human connection rather than technical specification, the animation positioned Wolk as a brand that understood its audience before it even mentioned the product.
The result is a piece of work that does what great animation should — entertain first, persuade second, and make the complex feel completely effortless.
A complete brand story — script to final delivery.
Two countries. Two accents. One cloud.
Every illustration hand-drawn. Not a single stock asset used.
Got a project like this?
Complex ideas deserve
simple stories.
If your product or service is hard to explain, animation might be the answer. Let's talk about what your story could look like.
Start a conversation— No obligation. Just a straight conversation.
