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Crime Stoppers Australia - Make The Right Call

Project Overview

On behalf of Crime Stoppers Australia we were engaged to develop a marketing campaign for Crime Stoppers Day 2022.

A key deliverable in the strategy was to develop a campaign that reinforced the correct telephone number to call when contacting police under the ‘Make The Right Call’ message.

Often simple is the best and we took the message back to basics. When we have something important to remember, the trusty sticky note came to mind.


The campaign was launched Australia wide through Out-of-home media, online through social media, as well as support materials with brochures, posters and pull-up banners.


Marketing Strategy
Brand Development
Creative Design
Digital Development


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