On behalf of Crime Stoppers Australia we were engaged to develop a marketing campaign to engage the community to promote awareness of Crime Stoppers and encourage people to report what they know about unsolved crime and suspicious activity.
A key deliverable in the strategy was to develop a campaign that could be translated across CALD communities in a number of specified languages.
Our response was a campaign called ‘It’s what you know not who you are’.
The marketing materials developed have been translated into Arabic, Cantonese, Greek, Hindi, Italian, Mandarin, Punjabi and Vietnamese.
The campaign is currently being rolled out Australia wide through Out-of-home media, online through social media, as well as support materials with brochures, posters and pull-up banners.