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Red Dot Radio Campaign

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Project Overview

As part of the launch of the new Westfield Carousel Red Dot Store we partnered with Perth’s Number 1 radio station Nova to promote the store opening.

We ran a 15 sec “coming soon” message prior to opening and a “now open” advert across BMAD.

Coupled with the schedule we included a station sponsorship with 10×10 second launch credits as well as instore Casanova visit and activation on opening day where customers were afforded the opportunity to ‘spin and win’ for a number of prizes .


Television and Radio Commercial Production
Media Strategy, Planning and Buying


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